Budget-Friendly Ways to Market Your Small Business
Let's face the facts; marketing is complicated even for professionals.
I know this is an unpopular opinion, but it is true. Ask any marketing professional, and if they are being honest with you and themselves, they will tell you the adventurous story of "A Day in the Life of a Marketer," which no doubt includes cursing at their computer screen and damning the very existence of algorithms. And this is why marketing pros have to charge what they do to cover the amount of time, energy, and coffee it takes to pull off a great marketing plan.
The good news is that if you are on a low budget and can't afford to hire someone to do your marketing at the moment, you can find many ways to market your small business and gain some traction. This will get you one step closer to getting more clients, more revenue, and being able to hire someone to help you.
Do you want to be ahead of the big guns? Concentrate on great content.
Content is king. It's a great way to connect with prospects and customers and increase your site's ranking.
When it comes to SEO, good content is a crucial factor in ranking. Every business should take advantage of it. Even if you can't afford to hire copywriters, you can accomplish creating content. Show your audience this. You are the expert.
Live Streaming and Video Marketing
Video marketing is massive at the moment. 52% of marketers have identified video as the content with the highest return on investment (ROI). Overall, video increases revenue 49% quicker than other content.
Video can assist you in all sales funnel stages, from brand awareness to welcome videos to conversions.
Live streaming is one of the most in-demand formats. This allows you to stream a video to your audience in real time. It is a great way to connect with your audience and reach them organically.
Another advantage to using video is that it allows you to reach a wider audience without breaking the bank. You don't need any fancy equipment or graphics. All you need is an emotional connection.
Repurpose Your Content
Budgeting rule numero uno: Don't let anything go to waste. This includes your content.
Consider this; once you've created your perfect blog post or even filmed your masterpiece, could you save it to be repurposed?
Think outside of the box. Your blogs can be repurposed into infographics, videos, or SlideShare presentations. Do you have a list of great tips? Things to avoid? Amazing tools? Each one can be turned into a social media posting.
Network – Anywhere and Everywhere
Networking is essential, especially for small businesses.
Events specifically for this purpose, such as industry workshops or your Chamber of Commerce, are all great places to network. You're also able to network with someone you meet o over lunch. No matter how you choose to network, you have a better chance of making a lasting impression in person than through internet noise.
Don't overcomplicate it. Just show your value.
Promote Your Social Proof
Social proof can be described as a herd mentality. It is based on the principle that people will follow the group.
We want to join a group that enjoys a particular thing if we see it and connect with it on some level.
Social proof is a powerful tool in marketing. Social proof is a way to grab the attention of many people using the evidence of only a few.
Consider the following for small businesses:
Social proof by testimonials: People will view testimonials as more credible if they are from clients and not your brand.
Ratings: If you get a 5-star rating, share it everywhere possible, including your website and social media.
Social shares -Encourage followers and clients to share your posts, articles, and other content. This provides valuable information to your ideal clients and gives social proof from being shared.
Encourage personal connection
This is where small businesses stand out: They can provide a level of personal service that influential brands cannot.
A small business can bring a connection and attention, while more prominent brands must do much more to connect with their audience.
You should take advantage of this. You can use your social media channels to listen to your audience and give timely advice or answers.
Encourage interaction with your audience. Set up multiple channels for communication - email, text, social media, phone, or even phone - and emphasize that customers can quickly reach a person if they have any concerns or problems.
The reach of smaller businesses is less typically less than that of more prominent, established brands.
However, this can be a benefit if you can use it. Tap into your local community. Local communities are the most committed. Make sure you're actively involved in your community by sponsoring Little League teams and attending and hosting local events.
You should also think in terms of local SEO. This means that you should incorporate the following:
Use location-based keywords in content, titles, descriptions, and social profiles.
Claim your Google Business Listing
Register with online directories and build citations
Share your expertise everywhere
Assuming that you have your marketing channels in place, you can be an expert on them, as well as on the marketing channels of others.
Actively participate in online and offline communities and groups relevant to your industry.
When you feel someone has shared something valuable, comment and answer any questions other members may have. You can share your opinion on current topics and offer just enough advice for others to believe you are an expert in your field.
Participating in forums and other communities will allow you to share your expertise and gain the trust of other members. They will be more inclined to refer to you in the future for business solutions if they see you as an expert and not just after self-promotion.
If you can't beat 'em, join 'em, right?
Online marketing is both a blessing and a curse. So many businesses are trying to do the same things, and you can feel like you are talking to no one. However, keep at it. Consistency is key. Refine and learn as you go, improving your processes. In no time, you will be able to gain the traction you need to start seeing some fruits of your labor.